Globo (2015-2021)
Music Festivals
- Full coverage of the biggest music festivals in Brazil on Multishow’s digital platform
- +20 hours of original live streaming on YouTube, Facebook and Twitter during each festival
- Exclusive branded content end to end production and release on digital platforms
- Project concept and supervision of the entire execution on site
- Website coverage with an SEO focus
Case 1: Rock in Rio 2019
- Full coverage of the 7 days festival with exclusive content for digital platforms
- Exclusive Glass Studio in front of Mundo stage where 14 live events were hosted by creators and digital influencers, with dozens of star guests, generating unique moments that became memes and are still constantly mentioned on social media
- Meanwhile, a team of creators showed the festival experience live from 7 broadcast points spread around the event
- Branded content end to end production for 8 brands, integrating their marketing goals with the festival storytelling (Heineken, Johnny Walker, Coca-Cola, Samsung, Oi, Bebecê, Trident, Itaú)
- 360º cameras from the creators point of view showed the festival activation from a unique angle
Case 2: Lollapalooza 2019
- For the first time since the first Lollapalooza BR broadcast by Multishow, we were able to have an on site studio, and 5 live broadcast events in 3 days, showing all festival experiences
- From there, influencers would host the second screen live broadcast, while other creators would show different angles of the festival live from backstage, VIP area, brand activations and the crowd itself (main studio + 7 live points)
- 8 exclusive and tailor made brand branded content projects (clients: Chevrolet, Helmann’s, Coca-Cola, Johnny Walker, Tanqueray, Bradesco, Samsung, and Engov)
