Helo Special Projects
De Olho na TV (2023)
- TV Show Campaign, focusing on content diversity and user’s post supply increasing
- Entertainment category impression rate increased from 14.3% in early January to 20.3% at the end of April
- Reality Show and TV content supply pool increased 216%
June Festival (2022)
- Cross-functional campaign lead by Entertainment team
- Goals were increasing entertainment posting supply by users, and encouraging diverse and creative collaboration by invited creators
- Achieved 190% of impressions and 346% of users’ posts goals
- Invited Creators posts corresponded to 42% of the campaign total impressions
Bob’s & Helo @ Rock In Rio (2022)
- Helo’s first cross functional collaboration with a brand, led by Entertainment team
- Content collaboration with BR fast food brand Bob’s. Goals were to provide an efficient launch for Bob’s official account on Helo, and improve Music-related content authority according to their own branding goals
- Achieved 117% of impression goals, 134% of user’s posts goals, generation 15M impressions in 10 days
- 147% of Bob’s account followers count goals achieved
- Music category impressions increased 9.5% in total after the campaign, and the content supply increased 8%
