- Helo App (2021-2023)
- Globo (2015-2021)
Helo App (2021-2023)
- Leadership of Pan-Entertainment Vertical
- Music, Celebrities, Movies & TV, Fashion & Beauty, and Dance content operation
- Copywriting
- Oversaw all copywriting necessities, such as trends description, user notifications, posts, ads, and hot sites
- Official Accounts
- Briefing and approval of designs and visual identities
- Content planning, briefing, approval, and performance check
- Trends operation
- Led entertainment hashtag creation and timely coverage of entertainment topics
- Communication with publishers
- Content curation
- User notifications
- Campaigns
- Internal campaigns based in data and industry insights
- Planning and supervision of such campaigns
- Support to User Growth and Marketing teams to approve external media plans and copywriting
- Creators & Publishers Partnerships
- Workshops and training
- Landing plans for growth and views optimization
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